| The Influence of Brand Community Participation and User-Generated Content on Customer-Based Brand Equity Repurchase Intention and Electronic Word-of-Mouth in Direct-to-Consumer Markets |
Published |
International Journal of Management and Organizational Research |
2026 |
2026 |
PDF |
| Personalization Versus Privacy in Digital Marketing Examining the Interactive Effects of Data Transparency Perceived Intrusiveness and Consumer Trust on Purchase Decisions |
Published |
International Journal of Management and Organizational Research |
2026 |
2026 |
PDF |
| Agentic Artificial Intelligence for Enterprise Data Governance and Decision Support Through Secure Retrieval Augmented Generation Across Microsoft 365 Information Environments |
Published |
International Journal of Multidisciplinary Futuristic Development |
2026 |
2026 |
PDF |