| Generative AI Adoption and Usage Patterns Among College Students in Vijayawada, India |
Published |
Global Multidisciplinary Perspectives Journal |
2026 |
2026 |
PDF |
| Instagram User-Generated Content and Consumer Buying Behaviour: Evidence from Young Consumers in Guntur District, India |
Published |
International Journal of Multidisciplinary Evolutionary Research |
2026 |
2026 |
PDF |
| AI-Powered Personalized Marketing as a Digital Persuader and Its Impact on Consumer Trust Among Generation Z in Vijayawada |
Published |
International Journal of Multidisciplinary Futuristic Development |
2026 |
2026 |
PDF |
| ChatGPT Usage and Its Perceived Contribution to Study Habits and Academic Productivity Among Management Students: A Study at a Private University in Vijayawada, India |
Published |
Journal of Frontiers in Multidisciplinary Research |
2026 |
2026 |
PDF |
| Neuromarketing-Related Marketing Stimuli and Consumer Buying Behaviour: A Comparative Study of Young and Middle-Aged Consumers in Vijayawada, India |
Published |
International Journal of Management and Organizational Research |
2026 |
2026 |
PDF |